Commercial Real Estate Branding
Stride Commercial Real Estate
BRAND STRATEGY
LOGO + BRAND IDENTITY
WEBSITE DESIGN
BRAND GUIDELINES + TEMPLATE SYSTEM
MARKETING COLLATERAL + SIGNAGE
The Challenge
Stride Commercial Real Estate was founded with a clear mission: to bring relationships back to the forefront of Nashville’s brokerage landscape.
Founder Matt Cooper, CCIM, set out to build a firm where brokers and clients move in-step — not just transact. To support that vision, Stride needed a brand that could establish credibility quickly, stand out in a saturated CRE market, and reflect both their relational approach and deep industry expertise.
They came to us for a full brand strategy, identity, and website to bring that vision to life.
"Helped us make decisions that support our company's long-term success."
"We hired Allison to manage full branding and marketing for our new business. She is a true professional who takes her work seriously, offers a thorough, well-planned approach, and stays on schedule. She was always very accommodating, helping us make decisions that support our company's long-term success. I can confidently say that all expectations were met, and we would recommend her to anyone."
Outcome
We developed a strategic Brand Plan that became the foundation for a fully custom identity system designed to position Stride as both relational and deeply credible from day one.
Our work together included a complete logo suite, comprehensive brand guidelines, a custom website, and a scalable library of branded templates to support ongoing marketing efforts. Supporting materials, from property signage and stationery to presentations and social assets, ensured the brand could be executed consistently across every touchpoint.
The impact was immediate. Stride launched with a level of polish and conviction that accelerated trust in the market, leading to early team growth, new listings, and increased visibility within Nashville’s CRE scene.
More importantly, the brand gave the team a shared foundation to grow from; one they could confidently carry into every interaction, new deal, and opportunity.
