Luxury Branding Services
Pickett Concierge
BRAND STRATEGY
LOGO
BRAND STYLE GUIDE
WEBSITE DESIGN
SOCIAL MEDIA TEMPLATES
COPYWRITING + EMAIL SCRIPTS
CRM TEMPLATES
STATIONERY
The Challenge
Wendi Pickett had become the consummate home and lifestyle manager not only through her relationship-focused client experiences, but also through 20+ years managing her own household and home-schooling children. She had a proven track record of stellar organizational skills, time management, and balancing priorities for busy, high-earning households. With recent changes in her client load and looking ahead at growing a thriving, luxury business – primed to one day sell – Wendi was ready to own her place in the Raleigh market. She needed a tailored, high-end feel, complete with luxury branding services so that her business was distinctly set apart from local competitors and simple task-doers.
"My branding, logo, and website has been instrumental in helping me reach the right audience."
"Your hard work on my branding, logo, and website has been instrumental in helping me reach the right audience. I'm so glad I had the chance to work with you, and it's encouraging to know that others are noticing the excellent job you did.
Thank you again, Allison!"
Outcome
Through a deep-dive interview and thoughtful strategy delivered in The Brand Plan, Pickett Concierge launched with impact in the Raleigh market. South Square Creative helped Wendi level-up her business and show off Pickett Concierge through premium branding that speaks to her high-earning audience. Using sophisticated design principles, paired with a cohesive theme and consistent application through the brand identity, website, copywriting, social media, email, stationery–every touchpoint–made all the difference. Pickett Concierge was set apart from local competitors who were focused on one-off projects, using inconsistent personnel, and didn’t cater to a white glove experience. Wendi’s business became the obvious choice for those that want this highly dedicated level of premium service in Raleigh, North Carolina.
