Construction Business Website
Davis Rental and Transport
BRAND STRATEGY
LOGO
BRAND STYLE GUIDE
WEBSITE DESIGN
SIGNAGE
VEHICLE WRAPS
SOCIAL MEDIA TEMPLATES
STATIONERY
COLLATERAL
The Challenge
Although Davis Rental & Transport was a new business venture, owner Pat Davis had proven expertise in the construction rental equipment business scene in Nashville, Tennessee. Having sold companies not once, but twice before to major players, the Davis name had earned its authority, excellent reputation for reliability, and trustworthiness with local customers. Ready to take their position in the market yet again and build a legacy for family, Davis Rental & Transport needed a brand and construction business website that echoed the credibility the Davis name built with its customers, new and old alike.
"Expertise and attention to detail far exceeded my expectations."
"Working with Allison has been a real delight. Her expertise and attention to detail far exceeded my expectations. She explained all thoroughly and was a huge help in guiding with all the details needed to help us succeed."
Outcome
Following a deep-dive interview and defining a clear direction delivered in The Brand Plan, Davis Rental & Transport was prepared to launch a construction rental equipment business poised for success. South Square Creative helped them uncover their unique brand opportunity through professional, yet approachable branding that speaks to their commercial and residential customers. It was of utmost importance that their service offerings were clear and the focus was on people first and top-of-the-line customer service.
Through their brand identity, website, copywriting, social media, email, stationery, vehicle wraps, and signage, Davis Rental & Transport was more than well equipped to hit the ground running with a new construction rental equipment business in Middle Tennessee.
