Boutique Branding
A Spanish Garden and Kingdom Goods
BRAND STRATEGY
LOGO + IDENTITY DESIGN
BRAND STYLE GUIDE
WEBSITE DESIGN
STATIONERY
The Challenge
A Spanish Garden was preparing to launch as a thoughtfully curated product brand rooted in craftsmanship, culture, and connection. While the vision had been years in the making, the business needed a clear and credible way to present itself to the world.
Founder Heather Wick was navigating the early stages of building a brand from the ground up — balancing questions around timing, positioning, and how to establish legitimacy without rushing the process. She knew that showing up with a DIY or pieced-together presence would undermine the quality of the products and the long-term vision behind the business.
A Spanish Garden needed a refined brand identity and website that could signal trust from day one, not only to customers, but also to local partners and European artisans, while clearly communicating what the business is, what it offers, and what it stands for.
“Brings real gravitas to the work while remaining deeply client-focused.”
“Allison and South Square Creative are a great balance of professional and polished, while also being strong listeners who genuinely care about what the client wants. The process felt very client-oriented from start to finish.
In many creative fields, there can be a tendency for experts to dictate direction, but Allison brings real gravitas to her work while still remaining incredibly collaborative. The experience felt aligned, thoughtful, and tailored to the vision.”
Outcome
We developed a strategic Brand Plan that laid the foundation for a cohesive identity system designed to position A Spanish Garden as both refined and approachable, with a strong sense of purpose woven throughout.
Our work together included a custom logo suite, a foundational brand guide, a polished “coming soon” website, and essential brand touchpoints such as business cards and an e-signature, creating a complete, launch-ready presence that could be implemented immediately.
More than just visual assets, the process helped bring structure and definition to the brand itself. What once felt abstract became tangible — giving Heather the tools to clearly articulate her vision, confidently share the business publicly, and begin building relationships with customers and partners.
The result was a brand that made the business feel real. With a credible, cohesive foundation in place, A Spanish Garden is now positioned to grow intentionally — allowing the brand, its products, and its broader mission to unfold at the right pace.
